Responsive Image

Acquision of the SoundAware Group

2023 in summer GEMA has acquired a majority stake in the Dutch music recognition company SoundAware Group. On this page you will find questions and answers on the acquisition as well as further information and materials.

Questions and answers on acquisition of the SoundAware Group

Identification of music uses is central to GEMA's core business. Quality usage recognition is crucial for correct usage-based licensing and royalty distribution. GEMA already uses MRT services in areas such as TV advertising, discotheques and, via its subsidiary ICE, as well as in the online sector. Currently, however, it purchases MRI services from external providers. SoundAware's Music Recognition Technology (MRT) will enable GEMA to further internalize this technology and competence, and develop it into a holistic service offering, optimizing its licensing and distribution. GEMA's core business will thus be supported and its service portfolio expanded. There is also potential for synergies with other subsidiaries such as Zebralution, MusicHub and deecoob.

SoundAware Group is an established provider of music, event and media content recognition services, with market-leading Music Recognition Technology (MRT) at its core. The sophisticated and high-quality monitoring technology delivers reliable results even from very short music fragments.

GEMA has acquired a majority stake in the SoundAware Group.

The SoundAware Group will operate independently under the GEMA umbrella and will maintain its headquarters in Hilversum near Amsterdam. Harold de Groot will continue to manage and steer the Group.

Further materials and information

Get help – quickly!

If you need us, our help centre offers answers to your questions – it is quick and easy to use and accessible to you 24/7 – and there are no waiting times.

Schematic illustration of the help centre