Soundfiles - the prerequisite for TV advertising monitoring
The soundfile is the essential element to identify a commercial and the music included in it as part of TV monitoring. This is also anchored in § 37 of the distribution plan.
It is no longer necessary that you submit audiovisual commercials and TV ads separately in future provided that you have registered the musical works included in them with us and that you have submitted the corresponding soundfiles to us. In those cases it is up to you if you want to submit a notification to us. This can then be on a voluntary basis and without obtaining a signature from the producer, the principal or the advertising agency.
This new rule only applies to TV commercials which are produced for exploitation in Germany. In the case of TV commercials which are exclusively intended for usages abroad or commercials which are exploited on the internet or in cinemas, you must continue to send us a notification separately.