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Thursday, 16. May 2024
10am: Main assembly of the full members and delegates
Room Kuppelsaal C 01
Information breakfast: 8.30 am
Ideas, food for thought and innovations from members: mysician, a platform for mediation and networking in the music industry
Our “Ideenbox” initiative of autumn 2022 allowed members for the first time to submit ideas for offerings that make the work of music creators easier. Together with our members, we have expanded on, and developed the idea of a platform for members and other players in the music industry to network and find jobs and projects. Learn more about the current status of the “mysician” idea and give us feedback during this interactive breakfast session with GEMA’s Innovations Team.
Speaker: Adam Egerer (Manager in der Abteilung Strategy, Innovation & New Business), Julia Friebe (Manager & Team-Lead im Bereich Innovationsmanagement), Oliver Kruse (Manager in der Abteilung Strategy, Innovation & New Business)
8.30am to 9.30am:
breakfast as part of the info breakfast Foyer A
1:30pm to 3:30pm:
coffee break on the ground floor
Floorplans
Information desks
In the foyer B and A (ground floor and lower ground floor) you can inform yourself about various current topics of GEMA on the days of the meeting. Whether it's about customer journey, GEMAplus, the online portal or the social fund, you'll find the right contact person for your concerns at the stands. .
Information desks
Ground floor (Floor B)
- Service Desk
- MgP
- Customer Journey
- Sozialkasse
- GEMAplus
- MusicHub
Lower Ground Floor (Floor A)
- Try-Out area Online Services
Information desks
Information desks
Ground floor (Floor B)
- Service Desk
- MgP
- Customer Journey
- Sozialkasse
- GEMAplus
- MusicHub
Lower Ground Floor (Floor A)
- Try-Out area Online Services
Rückblick: Das war Tag 1
Tuesday, 14. May 2024
2pm: Personal discussions of the associate members including the by-election of delegates in separate meetings of the professional categories
- Composers: Room B 08
With delegate speakers Stefanie Schlesinger and Franz-Michael Deimling, with Chairman of the Supervisory Board, Dr. Ralf Weigand and General Counsel of GEMA, Dr. Tobias Holzmüller.
- Lyricists: Room A 03
With the delegate speaker Stephan Runge, with deputy Chairman of the Supervisory Board, Stefan Waggershausen and Dr. Lars Hendrik Riemer of the GEMA Legal Division.
- Publishers: Room B 06
With the Delegate speaker Neil Grant, deputy Chairman of the Supervisory Board, Dr. Götz von Einem and Dr. Kai Welp, GEMA Legal Division
4pm: Joint meeting of the associate members in the room Ballsaal B 08
Info-Brunch: 11.30 am to 12.30pm
Songwriting Essentials: Guidelines for creative songwriting and producing
How to Succeed in Songwriting and Come Up with Great Song Ideas.
Artist Linda Stark and music producer Benni Dernhoff will discuss these questions and more with some tips and advice and share some personal stories and anecdotes from their everyday life as songwriters.
Speaker: Linda Stark (Singer/Songwriterin), Benni Dernhoff (Songwriter & Musikproduzent)
Moderation: Clara Zumbiel (GEMA, Key Account Management for Authors)
Panel: 12.30 am – 13.30 am
TikTok marketing and content creation
SongPush (an agency specialising in TikTok marketing and campaigns) discusses its learnings on “successful TikTok campaigns and content creation” with its business partner, the leading influencer marketing firm ENKIME. Further input will be provided by an artist with experience and audience reach on TikTok.
Speaker: Oliver Delfendahl (Co-Founder ENKIME), Marcus Cremer (Co-Founder Songpush) , Stefan Kling (Co-Founder Songpush)
Moderation: Clara Zumbiel (GEMA, Key Account Management for Authors)
Panel: 18.00 pm – 19.00 pm
Generative artificial intelligence in the music industry: insights into the AI study and current developments
Generative Artificial Intelligence (AI) is one of the biggest technological shifts for the creative industries. As a CMO, we see the challenges and opportunities that come with this new technology. Find out more about the key outcomes of the recently published AI Study, about how GEMA handles AI and about the impact generative AI has on the music industry.
Speaker: Michael Duderstädt (Direktor Politische Kommunikation der GEMA) , Julia Friebe (Manager & Team-Lead im Bereich Innovationsmanagement), Stefanie Moser (Projektmanagerin Innovative Technologien im KI Team der GEMA)
11.30am to 13.30pm:
small brunch as part of the accompanying programme
11:30pm to 2pm:
coffee break on the ground floor
3.30pm – 5pm:
Coffee break on the ground floor
Rückblick: Das war Tag 2
Wednesday, 15. May 2024
10am: Professional category meetings of the full members and delegates
- Composers: Room Kuppelsaal C01
- Lyricists: Room B 06
- Publishers: Room B 08
Information-breakfast: 8.30 am
What’s next for CDs?
Reform of licensing of, and royalty distribution on physical media
The market for physical media such as CDs or DVDs has been shrinking sharply and steadily for years. Our aim is to secure the future exploitation of copyrights in this field by simplifying and streamlining licensing and distribution processes significantly. This will allow GEMA to respond flexibly to new market trends. We will introduce you to the change in GEMA’s royalty distribution scheme that is up for vote in this context and look forward to discussing it with you.
Speaker: Dr. Monika Staudt (Direktorin VBC & SKMV (interimistisch) der GEMA), Britta Stoffels (Referentin CoE Verteilung), Michael Schmidt (Abteilungsleiter Lizenzierung Vervielfältigungsrechte)
Information-breakfast: 8.30 am
Mental health in the music industry
Mental health is a topical issue in the music industry. How can one take care of one’s mental health and build resilience despite high stress levels, for example while on tour? Artist Diana Goldberg shares her experience from her everyday life as a musician and discusses her perspective with the association “MiM – Mental Health in Music” and music manager, publisher and producer Henrik Kersten. The panel will be moderated by Ariane Petschow of MusicHub.
Speaker: Diana Goldberg (Singer/Songwriterin), Franziska Lauter (Co-Founderin MiM-Verband) , Henrik Kersten (Verleger/Manager)
Moderation: Ariane Petschow (Marketing Lead MusicHub)
Panel: 10.00 am – 11.00 am
Sustainability in the music industry
A discussion on the topic of sustainability in touring and festival production. The initiative “Music Declares Emergency” is an organisation with roots in the music industry that is committed to addressing the climate emergency. Together with the Wacken Festival and the Sustainability Manager of Milky Chance, we will discuss actions and experiences.
Speaker: Tine Theurich (Aktivistin und Mitgründerin MDE Deutschland/Geschäftsführerin der Kommunikationsagentur "SUPERUNKNOWN") , Anja Lorenz (GEMA Nachhaltigkeitsmanagerin), Sonja Lachenmeyr (Dirigentin)
Moderation: Christin Gläßler (Teil der Arbeitsgruppe Nachhaltigkeit & Managerin in der Abteilung Strategy, Innovation & New Business bei der GEMA)
Panel: 16.30 pm – 17.30 pm
Digitisation of usage recording at GEMA
From Setup to Sound File Upload: Digitalisation of Music Use Monitoring by GEMA. In an open discussion by a panel of experts, we will provide an overview of current developments in usage reporting in various distribution categories. Topics touched upon will include monitoring of public-service broadcasters, usage reports on the GEMA Online Portal (setup) and live event monitoring. There will also be an opportunity for questions from members
Speaker: Bernd Leuschner (Head of Key Account Management), Benjamin Lambert (GEMA), Jochen Berg (Leiter Juristische Grundsatzfragen und Geschäftsentwicklung in der Direktion Sendung und Online), Jens Kindermann (Abteilungsleiter Mitglieder- und Repertoiremanagement im Bereich Produkte), Frank Schulze ( Business Process Manager – VBC Music Reporting Support)
Break-Out-Session: 17.30 pm – 18.00 pm
MusicHub
MusicHub presents a compact and dynamic session providing an overall view of recent developments and future innovation of the platform.
The agenda will include an introduction from the Strategy & Development Directorate followed by an insightful presentation by MusicHub’s new CEO Max Fellmuth, who will give both a review and an outlook for the future. A live demo will show practical examples of how current features of MusicHub can be used, and a Q&A-session will be held to give the audience the opportunity to ask questions and provide valuable feedback.
This session is your chance to learn directly from the people behind MusicHub, to exchange ideas and to explore the wide range of possibilities MusicHub offers for music creators.
Speaker: Tilmann Hemminger (Abteilungsleiter Strategy, Innovation & New Business), Max Fellmuth (Geschäftsführer MusicHub)
Get Together: 18.00 pm – 20.00 pm
The informal get-together takes place after the curia meetings. Here you can round off the day with a drink and meet and network with colleagues from the industry.
8.30am to 9.30am:
Breakfast as part of the info breakfasts Foyer A
12:30pm to 2.30pm:
coffee break on the ground floor
3pm to 5pm:
coffee break on the ground floor
Review Day 1
Tuesday, 09 May 2023
Personal discussions of the associate members including the by-election of delegates in separate meetings of the professional categories
Personal discussions of the associate members including the by-election of delegates in separate meetings of the professional categories
With delegate speakers Stefanie Schlesinger and Franz-Michael Deimling, with Chairman of the Supervisory Board, Dr. Ralf Weigand and General Counsel of GEMA, Dr. Tobias Holzmüller.
Room: Ballsaal (ground floor)
Personal discussions of the associate members including the by-election of delegates in separate meetings of the professional categories
With the delegate speaker Stephan Runge, with deputy Chairman of the Supervisory Board, Stefan Waggershausen and Dr. Lars Hendrik Riemer of the GEMA Legal Division.
Room: Atlanta (top floor)
Personal discussions of the associate members including the by-election of delegates in separate meetings of the professional categories
With the Delegate speaker Neil Grant, deputy Chairman of the Supervisory Board, Dr. Götz von Einem and Dr. Kai Welp, GEMA Legal Division
Room: Sydney (top floor)
Joint meeting of the associate members
Room: BallsaalInfo-Brunch
What about Spotify, YT, Meta and TikTok? An overview of current deals with leading online platforms.
Speaker:
Ulrike Segner-Mill (Head of Operations Broadcasting and Online)
Thomas Theune (Director Broadcasting and Online)
Room: Montreal (top floor)
What about Spotify, YT, Meta and TikTok? An overview of current deals with leading online platforms
11.30am to 12.30pm:
Brunch as part of the info brunch
Room: Montreal (top floor)
3.30pm to 5pm:
Coffee break
Room: Foyer (ground floor and top floor)
Review Day 2
Wednesday, 10 May 2023
Professional category meetings of the full members and delegates
Professional category meetings of the full members and delegates
Room: Ballsaal (ground floor)
Professional category meetings of the full members and delegates
Room: Atlanta (top floor)
Professional category meetings of the full members and delegates
Room: Sydney (top floor)
Info-breakfasts
The journey of 700,000 setlists at GEMA, plus insights on the comprehensive tariffs of GEMA
Speaker:
Johannes Everding (Director Geschäftsentwicklung Außendienst)
Christian Seitz (Director Lizenzierung & Verteilung Aufführungsrechte)
Room: Montreal (top floor)
GEMAplus: Presentation of current partner in the benefits programme for GEMA members
Speakers:
Silvia Moisig (Director Mitglieder Relationship)
Tilmann Hemminger (Head of Strategy, Innovation & News Business)
Room: Rom (top floor)
GOP reform 2023. How should revenues from social media platforms such as YouTube, Instagram or TikTok be distributed?
Speaker:
Georg Ruile (Business Intelligence CoE Verteilung)
Room: Athen (top floor)
11.30am to 12.30pm:
Break-Out-Session
Spotify Presents 'Tools, Products & Opportunities for Songwriters and Publishers'
Join Aaron Buckingham from Spotify's Songwriter & Publishing Relations Team. He'll be discussing initiatives including Noteable - Spotify's community for songwriters, producers and publishers and Spotify For Publishing, the data analytics tool that powers Songwriter Pages and Written By playlists.
Speaker:
Aaron Buckingham (Lead Songwriter & Publishing Relations EMEA/SEA bei Spotify)
Room: Montreal (top floor)
12.30pm to 13.30pm:
Break-Out-Session
The Future of Creativity. AI, Machine Learning and Generative AI.
AI-driven "creations" of art, music and text are on everyone's lips. Is this just hype? Or is this just the beginning?
More and more machine-generated creations can be found on the web. The underlying software has often been fed with protected works by authors.
To get a better idea of what this means for the music market, we'll take you on a technical journey through the evolutionary history of generative AI.
Speaker:
Martin Zürn, Data Engineer and Innovation Manager AI
Room: Rom (Top floor)
8.30am to 9.30am:
Breakfast as part of the info breakfasts
Room: Montreal (top floor)
12.30pm to 2pm:
Lunch
Room: Foyer Ground floor and top floor
3pm to 5pm:
Coffee break
Room: Foyer Ground floor and top floor
Questions, difficulties, anything unclear? We are here to help you.
+49 (0) 30 2555 881 7752
Service times: 9am to 5pm (Friday to 4 pm)
General questions regarding the General Assembly
+49 (0) 89 48003 790
Service times: 9am to the end of each meeting
Additional queries regarding the General Assembly