Press release / 14 September 2023

Music - Opinions - Masterclass: GEMA and its extensive programme at the Reeperbahn Festival 2023

The Who's Who of the national and international music industry will meet in Hamburg at the Reeperbahn Festival from 20 to 23 September.

GEMA will once again be offering an extensive programme: showcases, networking events, a masterclass and two panels focusing on AI and its potential.
One of the hottest topics for  discussion in the last months: The new generation of generative artificial intelligence is challenging our society and especially our creative industries. Opportunities AI may hold for the creative industry, the resulting challenges music creators and organisations are facing or how AI tools can be used meaningfully in the creative process - GEMA invites you to a discussion in its two panels on artificial intelligence.

Spot on: Young talent at the #GEMAStage and networking
On Wednesday evening, GEMA opens the Reeperbahnfestival with its #GEMAStage in the Summer Salon. From 20.00, LIN, Joelina and James Hersey will sweep the audience away with their beats, lyrics and performances.
On Thursday, networking events bring invited guests together with GEMA - for example, GEMA together with MaLisa x RockCity Hamburg e.V., VUT, MW*G and Keychange invite you to the Hangover Breakfast (das in Klammern habe ich absichtlich weggelassen ).

Knowledge update with GEMA
GEMA will inform those interested and its members in a masterclass about developments in monitoring and new features in the GEMA Online Portal.  In workshops, participants will learn how GEMA works in principle and when membership is worthwhile.

All GEMA events at a glance:

Wednesday, 20 September 2023

from 20.00: Showcases at the #GEMAStage: LIN (20.00), Joelina (21.15) and James Hersey (22.15) in the Sommersalon

Thursday, 21 September 2023

09.30 a.m.: Hangover Breakfast in the Reeperbahn Festival Lounge at ARCOTEL Onyx (by invitation)
10.15 a.m.: Panel „Panel "GenKI & Copyright: Do We Need Boundaries to Make Music Worthwhile in the Future?", at the East Hotel, Cinema
12.00: Startup-Networking Lunch with GEMA (by invitation) 
13.30 p.m.: GEMA Masterclass "Updates on monitoring and GEMA online portal", at ARCOTEL Onyx, Suite 715
16.00 p.m.: Panel „Gender in Music“, at ARCOTEL Onyx, Suite 615

Friday, 22 September 2023

10.00 a.m.: Panel „Already in the thick of it or just taking part? What potential does generative AI offer for creative work?“, at East Hotel, Cinema 
11.00 a.m.: Workshop „GEMA for beginners“, at ARCOTEL Onyx, Suite tba


Further and always up-to-date information on the GEMA programme at the Reeperbahn Festival 2023 can be found at 

GEMA represents the copyrights of around 90,000 members (composers, lyricists, music publishers) in Germany and of more than two million rights owners from all over the world. It is one of the world's largest authors' societies for works of music.

Ein Portrait von Ursule Goebel, Pressekontakt der GEMA.
Ursula Goebel
Director of Communications
+49 89 48003 426
Porträt von Nadine Remus
Nadine Remus
Head of Corporate Communications
+49 89 48003 583